The company tries to keep its stronghold on the market by upselling its software and retiring older versions. An annual AutoCAD subscription is $420 whereas an upgrade is $500.
"The subscription ensures a steadier revenue stream during the course of a year," Bass said. "And we don’t need to spend money marketing upgrades."
According to Bass AutoCAD has 6 million users roughly split between the LT and the professional version. Of that total, 600,000 are subscribers.
Autodesk also today announced updated releases for most of its other products including:
-- Revit Building 8 has been upgraded with a feature to bring revisions and markups from DWF Composer back into Revit models and with interference detection that scans models for conflicts between user-specifiable elements and systems.
-- Buzzsaw service has been enhanced with project portfolio monitoring features and new workflow features for easier communication, sharing, and tracking of project information throughout the lifecycle of a project.
-- The 3D design software Inventor 10 has new design features that prevent “over-engineering” for time saving.
-- Architectural Desktop 2006 now features Project Standards, which automate the maintenance and synchronization of style definitions and display settings across a multifile project. Also new is easy conversion to the design Web format file (DWF).
-- Building Systems 2006 now features improved design accuracy, easier access to engineering design data and simpler exporting to third-party applications including the DWF format for web browsers.
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