June 13, 2008

Apple's Snow Leopard: an OS without new features?

It's not as tough a sell as you'd think -- and Apple is leaving the door ajar for a few new features

It merited only an aside in Apple CEO Steve Jobs' keynote at the Worldwide Developers Conference (WWDC). The real information about the next version of Mac OS X, if any, was flashed later in the day only to developers, and only under a nondisclosure agreement that promises vengeance unto the third generation if broken. So what we know about that operating system, dubbed Snow Leopard, is: It exists. And the widespread pre-WWDC rumors were on target when they said that Snow Leopard, unlike, oh, every other major OS X revision, will feature ... no new features.

[ For more news out of Apple's developers show, check out Tom Yager's exclusive scoops from WWDC ]

Perhaps Jobs hadn't planned even on mentioning Snow Leopard, but the rumors forced his hand. But no new features? Isn't it new features that sell a new product? Jobs is a master marketer, but how does he sell new and improved without newness and improvements he can demo on stage?

To be exact, "no new features" isn't completely accurate. Apple has opened the trench coat a bit, putting up a page on its site about the client version of Snow Leopard that most of us will see and page about the server version.

Snow Leopard will have built-in support for Microsoft's Exchange 2007, though only through Exchange Web Services; more 64-bit goodness, which could support up to "a theoretical (says Apple) 16 terabytes of RAM; and a new QuickTime X. Those are what most users could experience directly. Under the hood, it will have "Grand Central," the awesomely named "set of technologies" that will allow better usage of multicore CPUs, and Open Compute Library (OpenCL), which will allow applications to tap into the processing power of a computer's GPU. Those things tend to sit relatively idle, anyway -- unless you're running Quake XXI or whatever, it'll be up to by the time Snow Leopard is released.

About that, at least, the rumors were wrong. Although speculation pegged a release at Macworld '09 in January, the time frame is apparently about a year out. No dates were mentioned, of course, and no promises made. That's probably as it should be, at this point. Ask a different large consumer operating system company about delivery delays. Sure, they'll appreciate that.

Given that details are lacking, let's unpack a few things Apple did say.

First: "Rather than focusing primarily on new features, Snow Leopard will enhance the performance of OS X, set a new standard for quality and lay the foundation for future OS X innovation."

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