February 14, 2006

AOL offers beta version of Chinese-language Web site

AOL targets the Chinese-speaking community in the U.S.

Two years after abandoning a failed Chinese Internet venture with Lenovo Group, America Online (AOL) has begun testing a Chinese-language version of its AOL.com Web site for the U.S. market.

The Chinese-language Web site, http://aol.com/chinese, is available in both simplified and traditional characters and is targeted at the Chinese-speaking community in the U.S, AOL said in a statement Monday. Traditional characters are used in Hong Kong and Taiwan, while simplified characters are used in mainland China.

The Chinese-language site was developed by AOL and Naspers' Chinaportal.com. AOL did not offer a specific estimate for the size of the Chinese-speaking community in the U.S., but said "millions of people" in the U.S. are looking for news and other online content in Chinese.

The Chinese-language site will offer a range of free content, including full-length feature films, popular TV shows and coverage of major sporting events, AOL said. The site will host up to 20 hours of free video content that will be updated weekly, it said.

In addition to video, the site will offer Chinese-language news and includes Chinese versions of AOL's Internet e-mail service and search engine.

In 2001, AOL announced plans to create a $100 million Internet joint venture called FM365.com with Chinese PC maker Legend, now called Lenovo. The joint venture, which hoped to offer a narrowband Internet service and a Chinese-language Web portal, was shut down in January 2004.

 

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