As our world becomes increasingly instrumented, interconnected and intelligent, we find ourselves presented with an explosion of information. While this presents challenges, it also opens up new possibilities for progress on a smarter planet. Companies that use their information to drive business optimization are creating a sustainable competitive advantage. They're seeing the benefits of an information-led transformation, creating a flexible information infrastructure that supports the needs of the business while reducing costs and ensuring that information can serve as a strategic asset. They respond faster, more accurately, and more effectively than their competitors. At the Data in Action Virtual Conference, you will hear from technology leaders, clients and business partners on today’s enterprise data management challenges and how leveraging IBM's data management portfolio can deliver better business outcomes, at lower cost, while providing capabilities that scale across enterprise applications, databases and platforms. Attend the featured web casts, visit solution pavilion, get questions answered, download collateral and round out your experience by joining the live chat with experts.