Leave the ISPs out of it -- it's not their job to protect a failing business model, and a movement toward a tiered and filtered Internet will do nothing to stem the tide of piracy, but will result in great restrictions on innovation, freedoms, and the general use of the Internet. There's nothing to be gained down that path other than possibly to expand the wallets of a few companies -- the same companies that apparently believe that Google is a bandwidth hog. The assertions in the original report are so ridiculous as to be first taken as a joke or parody, but unfortunately, they're serious.
These divisions are probably normal in the sense that they mark this as a time where available technology has far outstripped the law and the facilities of entrenched businesses and archaic business models. However, for the tech-savvy person to ignore these salvos and trust that the status quo will remain is equally dangerous.
Adapt or die, indeed. That goes for both sides.