Oracle CEO Larry Ellison recently stated that the Exadata sales pipeline is around $1 billion. But that figure should be weighed against the fact that a full-rack Exadata setup has a list price of $1 million (PDF) before support fees and database software licenses are included. Exadata systems loaded with all the bells and whistles can cost several million dollars, according to an analysis by Curt Monash of Monash Research.
Levine declined to discuss what LinkShare paid for the Exadata system. But the company will probably have a lower total cost of ownership, because competing systems would have been several times larger, and used much more power, he said.
In addition, there's a big advantage in using the same teams to administrate both transaction processing and analytics, he said. "I don't anticipate trimming staff, but I anticipate being able to do a better job," he said.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's email address is Chris_Kanaracus@idg.com