Customers can often get "vastly better performance" from their data centers with existing equipment just by controlling it more intelligently, he said.
Romonet sells a version of Prognose for consultants, on a per-user subscription basis, and a version for enterprises that carries a license fee based on the size of the data center in megawatts. Romonet declined to provide actual prices for the software.
Managing energy use in data centers is a hot market right now and dozens of startups have sprung up in the space. Rising energy costs, capacity constraints and the threat of carbon legislation (or the reality of it, in Europe) all have forced companies to take a closer look at energy usage.
"We rarely talk to anyone these days who is not interested in the energy performance of their data center," McGuire said.
Limbuwala founded Romonet five years ago with CTO Liam Newcombe. Both had worked at telcos and managed service providers, where they said they were frustrated at how difficult it was to calculate the actual cost of delivering a data center service.
They claim their predictive modelling approach is unique in the world of data center infrastructure management, or DCIM, and are trying to coin a new acronym for what they do: DCPM, or data center predictive modelling.
The company was in "stealth mode" for a long time, he acknowledged, and writing the software was a big undertaking. "It was almost a boil-the-ocean approach in what we were trying to solve," Limbuwala said.