Hewlett-Packard says that its customers run more Oracle databases and applications on HP hardware than any other vendor out there. But if you are at HP's big user conference this week and interested in talking to Oracle, you won't find the company listed as an exhibitor on the expo floor.
But a couple of HP attendees did report seeing a truck with Oracle advertising on it outside the conference. Oracle is nonetheless on the agenda at the conference. On Wednesday, one conference session was titled "Oracle database migrations to Microsoft SQL Server with HP services."
[ Keep up on the day's tech news headlines with InfoWorld's Today's Headlines: Wrap Up newsletter. ]
Welcome to the vendor wars.
Microsoft has had a supersized presence at this year's conference, the result of a joint $250 million, three-year investment that HP and Microsoft announced last year to improve the integration of their products.
The fruits of that investment include newly announced products optimized for Microsoft SQL Server, including the HP Business Data Warehouse Appliance, and HP Database Consolidation Solution for Microsoft SQL, used for consolidating transactional databases.
As HP officials try to encourage migrations from Oracle to Microsoft on HP hardware, HP is also saying that its Oracle customers have nothing to be concerned about even as it touts the Microsoft platform.
"They are speaking out of both sides of their mouths," said Allen Allison, chief security officer at NaviSite, a co-location and managed hosting provider with 12 data centers in the U.S. and overseas, who was at the conference.
His firm runs Oracle on HP x86 platforms as well as its Itanium systems. "I think they realize that, at the end of the day, as much as they (HP) love being partnered with Microsoft, they do have a significant installed base with Oracle."
Paul Miller, HP's vice president of systems and solutions, enterprise servers, storage, and networking, said, "We're going to have the best performing solutions on Oracle for customers who choose that."
"Oracle does not own the networking technology," said Miller, who added that as networking becomes "more key to scale out architectures, we're going to continue to take their code and outperform them and outrun them."
HP is also trying to ensure that Oracle users running Itanium have options. In March, Oracle announced it was stopping development of all future versions of Oracle products on Itanium, but that it will continue to provide support for existing versions of Oracle products running on Itanium.
"To be clear, there is still five to six years of support for Oracle on Itanium, so customers don't need to jump now -- most customers are looking at this as long term," Miller said.