Importantly, most C-level executives are already comfortable with the idea of the IT staff interacting directly with their customers and partners in a consultancy role, Joe said. In more than one-third of the companies surveyed, IT departments have already begun serving primarily as service brokers to solve specific business requirements.
The responses in the Avanade survey reflect a trend that has been going on for sometime but appears to be picking up speed with the emergence of new mobile and consumer technologies.
In a survey of 119 CIOs by Constellation Research earlier this year, about 44 percent said they would like to spend more time on innovation but were stuck maintaining infrastructure. Meanwhile, tech-spending patterns have shifted. While companies are spending more on technology overall, IT organizations have seen little of that increase.
In 2014, technology spending by line of business will grow between 17 percent and 19 percent compared to last year, said Ray Wang, principal analyst at Constellation Research. Meanwhile, IT budgets will grow by a modest 5 percent at best after dropping by about 5 percent last year, he said.
"A lot of the tech budget has shifted to the line of business. That's marketing, HR, operations, supply chain and logistics," Wang said.
Jaikumar Vijayan covers data security and privacy issues, financial services security and e-voting for Computerworld. Follow Jaikumar on Twitter at @jaivijayan or subscribe to Jaikumar's RSS feed. His e-mail address is firstname.lastname@example.org.
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