Krzanich was asked by an analyst if there's a danger Bay Trail will cannibalize sales of Intel's more expensive Core processors. Krzanich said he thought there was not, but he stressed that not getting left out of a market altogether is more important.
"At the end of the day, the market will go where the market goes, and [its] better to have a product like Bay Trail ... than miss that market, which if you look over the past was more the case," he said.
New Haswell chips are also coming soon, and will appear in sub-$400, and, "in some cases" sub-$300 laptops, including clamshell, convertible, and "2-in-1" designs, Krzanich said. He didn't give an exact timeframe.
The new products are all crucial to Intel's efforts to recover growth in a PC market that continues to decline. On Wednesday, the company reported a 29 percent fall in profits for the second quarter and trimmed its sales outlook for the year.
"The overall PC market for 2013 is expected to be weaker than we originally forecast at beginning of the year," Smith said on Wednesday's earnings call.