But market share will ultimately matter, so the challenge for Intel will be to unseat the dominant ARM architecture and to get people to migrate from ARM smartphones, which is easier said than done, McCarron said. Chips from Nvidia and Qualcomm are in many smartphones today, with performance and power consumption continuously improving.
Intel has promised to develop smartphone chips at a breakneck speed to catch up with ARM. The company this year is expected to release new 22-nanometer Atom chips for budget and high-end smartphones. The latest ARM chips are made using the 28-nanometer process. Intel has also said it would release smartphone chips made using the 14-nanometer process next year, which could give the company power efficiency and speed advantages over its ARM rivals.