"I expect some products to be real eye-openers, especially those in the convertible and touch-enabled categories," he said. "This is critically important across a range of applications, especially those related to mobility, since it supports Intel's contention that consumers and businesses don't have to trade off performance for battery life. That means they don't have to choose tablets over laptops."
Olds noted that while the move will put some pressure on Intel-rival AMD, it isn't a clear winning shot for Intel.
"It's not all roses for Intel," he said. "People don't buy chips. They buy the systems that the chips drive. And for those systems to capture user wallet-share, they need to offer what consumers are demanding in terms of size, battery life, speed, and, of course, price. Intel got part of the way there with their Ultrabooks, but the Ultrabook prices still haven't gotten down to the level where they can become massive sellers and beat back cheaper competition."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is firstname.lastname@example.org.
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