All about Ariba: Expect some announcements involving SAP's Ariba division. SAP bought Ariba last year for $4.3 billion and with it gained technology that connects suppliers with buyers. In November, SAP said it planned to integrate Ariba with HANA in the first half of this year, timing that suggests an availability date could be made public at Sapphire. SAP officials may also lay out more details of how Ariba will be integrated with SAP's other applications.
SAP's social standing: SAP is keen to fend off Salesforce.com in the CRM (customer relationship management), social software and social media monitoring markets, which have begun converging. To that end, in November SAP announced a new product stack called 360 Customer that combines CRM, HANA, the Jam social network and analytics. It will be worth watching to see if SAP announces significant customer wins for 360 Customer at Sapphire.
Mobility mojo: SAP's focus on promoting HANA has meant less attention on other emerging product areas, such as its mobile device management and mobile application development technology. The mobility market is "very fragmented," but it will be of interest if SAP can show at Sapphire that it is gaining market share in mobile, and from whom, said analyst Ray Wang, CEO of Constellation Research. "It's probably IBM more and more," he added.
It will also be telling if Sapphire features customers who are standardizing their mobile activity on SAP's technology, given the higher cost compared to alternatives, Wang said.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com.