While the hype around cloud computing is clearly full steam ahead, we are seeing signs that the amount of new information entering the cloud computing market has slowed down considerably in the last few months. This from a very unscientific polling of my cloud computing Twitter buddies.
The lack of new hype and information entering the market, such as waves of new products and buzzwords, is actually a good thing. This means we're getting down to the business of building, deploying, and using cloud computing technology and not spinning like tops to make sure we're relevant in the market.
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While Gartner has its own hype cycle that explains this concept, I've come up with my own:
- Stage 1: Consider it as emerging thought
- Stage 2: Get on the bandwagon
- Stage 3: Grab some real estate
- Stage 4: Grow your market share
- Stage 5: Create a cash cow
"Emerging thought" refers to those who assist in the creation of the cloud computing space, or any other emerging spaces for that matter; they who come together on an idea or a concept. This stuff happens all of the time, you just don't hear about most of the concepts because they never seem to catch the hype wave, which is critical to emerging IT tech. In the case of cloud computing, the concept caught wind.