It's likely that once complete, Dynamics subscription pricing "should map out to current models," said analyst Ray Wang, CEO of Constellation Research.
All Dynamics ERP products will continue to be available in on-premises form and through traditional hosting partners after the Azure launch.
In his keynote, Turner also sought to sell Dynamics users on the benefits they'll gain through integrations with Microsoft's broader portfolio of cloud software, such as the Office 365 productivity suite, as well as upcoming technologies like the Windows 8 OS.
Windows 8's chip architecture support will "open up a whole new plethora of devices," and the Metro user interface will provide a consistent user experience across device types, benefiting Microsoft's entire software portfolio, including Dynamics, Turner said.
The overall message wasn't lost on Wang.
"Dynamics is growing up," he said. "The synergies within Microsoft are being realized."
Turner also sought to portray Microsoft as a company driven to aggressively reinvest its profits in the business.
Microsoft will spend $9 billion on research and development this year, a sum that is "$3 billion more than the nearest technology company, ladies and gentlemen," he said. Turner didn't provide a breakdown of where that money is spent, but said that "basically every product" will be "refreshed" within the next 12 to 16 months.
In other news announced Monday:
- The next update to Dynamics CRM, which uses the same code-base for both the on-demand and on-premises versions, will be released in the fourth quarter. New features will focus on "social customer care and cloud-based data enrichment services," Microsoft said in a statement.
- A number of large systems integrators, including Accenture, McLane Logistics Technology and Bull, have joined the AX ecosystem and are customizing it for various verticals.
- Microsoft is forming a partnership with InsideView that will integrate that vendor's "sales intelligence" software with Dynamics CRM.
Microsoft is expecting more than 10,000 people to attend Convergence, which runs through Wednesday.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's email address is Chris_Kanaracus@idg.com.