August 04, 2008

Is Google your next datacenter?

Many SMBs are finding it better to let third parties like Google handle their IT work so that they can focus on their core businesses

Jonathan Snyder's five-person team at Dreambuilder Investments isn't your typical IT organization. Or is it?

The New York-based company, which buys and sells defaulted residential mortgages, uses Salesforce.com's Force.com as its financial services platform. It backs up data using EMC's hosted MozyPro service. Dreambuilder's server is hosted by RackForce Networks in Canada, and its e-mail is handled by Apptix, a hosted exchange in Herndon, Va.

Granted, Dreambuilder Investments is a five-year-old company that lacks the IT infrastructure that a typical Fortune 1,000 enterprise has built up over decades. But as CTO Jonathan Snyder sees it, his firm's core business is mortgages, not server maintenance and disk backups. "If it's somebody else's core business to handle an Exchange server, let them do that," he says.

It's not just SMBs that are following Snyder's lead. By 2013, at least one-fifth of enterprise IT workloads will be managed in cloud computing environments, according to Mike West, an analyst at Saugatuck Technology, a boutique consulting firm in Westport, Conn. He says that big companies are increasingly handing over their IT infrastructure activities to traditional IT services providers such as IBM, HP, and even recent market entrants like Amazon.com and Boomi. The goal is to lower their costs, access enhanced functionality, sidestep skilled-labor shortages, and reduce their datacenter footprints.

Moreover, building or installing commoditized applications or IT infrastructure services that don't provide competitive advantage has produced diminishing returns over the past few years, says John Dutra, CTO at Sun IT, a division of Sun that's preparing to launch a hosted computing platform for developers called Network.com.

Companies "are no longer going to buy technology artifacts, like ERP systems," predicts Thornton May, a Biddeford, Maine-based futurist and Computerworld columnist. Instead, he says, "they'll commit to a service."

Cloud computing -- the ability to store files and data on a remote network using the Internet (see our QuickStudy for more on cloud computing) -- provides benefits such as lowered infrastructure costs and enhanced speed to market. Studies have shown that it would cost some companies millions of dollars to set up their own virtualized server and storage environments, says West.

With hosted IT services, West says, "you don't have to buy the hardware and software; you just subscribe. There's not a lot of capital outlay. The attraction to that is huge."

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