Constellation's Lepofsky said Box appears to be making it easy for channel partners to send it sales leads and to share in the license revenue. If Box can continue to nurture those relationships with training, marketing, and other initiatives, and can make money for its partners, its ecosystem will continue to grow. It must, however, be good at managing its relationships with partners of all sizes, not only the large ones, according to Lepofsky.
Rob Koplowitz, a Forrester Research analyst, called the new partner program central to Box's overall success. "Box is trying to position [itself] as the content provider to other cloud services and [its] platform play is key to drawing a partner ecosystem," he said via email.
In a statement, Paul Hoffmann, senior director of cloud and technology solutions in the Ingram Micro Services Division, said that demand for easy to use collaboration products is growing.
Scott Reese, vice president of cloud services at Autodesk, said in the statement that the company's collaboration with Box supports its "vision for helping customers view, edit and share design files anywhere, anytime and with anyone" via the Autodesk 360 cloud service.
Meanwhile, through an integration with Tibco's Tibbr enterprise social networking system, users can access documents stored in Box from their Tibbr feed, according to Ram Menon, president, social computing at Tibco.
Last July, Box raised $125 million in funding, bringing its total to $287 million since it was founded in 2005. The company increased its revenue 150 percent in 2012, compared with 2011, and added to its client roster companies including Discovery Communications, Electronic Arts, Johnson Lambert, McCann Worldgroup, MGM Resorts International, Netflix, Nationwide, and Random House. The company's cloud service is used by more than 150,000 companies and more than 15 million end users. Box CEO Aaron Levie told Bloomberg last month that the company plans an IPO, probably for next year.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.