In the past this sort of process may have been done through e-mail, but that brings with it limitations. The material for the marketing of the drug launch has to go through a variety of approvals from multiple different areas of the business. A creative staff has to develop the language, while legal and medical teams have to check off on it, all while staying consistent with rules and regulations from the Food and Drug Administration. "There are a lot of players providing input," Karnik says. Having these documents stored centrally in a cloud-based platform and having them accessible to various members of the organization across mobile and desktop platforms, along with granular security controls, was a huge help, he says.
It's not just pharmaceutical companies. Karnik recently worked with an airline to put all of the flight check-off and announcement material into Box. Any changes can be made once at a central office then pushed out to the entire fleet of aircrafts across the company. A large financial services company recently copied some Salesforce.com information into documents stored in Box so that multiple teams could do analysis on the information. Capgemini took knowledge it gained from that deployment and helped Box upgrade its API integration with Salesforce.com, Karnik says.
Box will not replace e-mail, or even other collaboration platforms like Microsoft SharePoint or Lotus Notes. If organizations have a lot of legacy processes on those platforms, then they can be fine solutions and there may not be a reason to change. But Box is building up its arsenal of features. Last week Box released a new administrative console that provides more granular security controls of what information can be uploaded into Box and which users can access what type of information stored in the platform. In the fall, Box rolled out Box Notes, which added the capability for users to create and edit content within Box. Box rolled out its own consulting practice in addition to announcing the partnership with Capgemini too.