Nearly 900 express love for the company, although in a similar manner to SAS Institute, the results appeared to include many false positives for the word "Oracle."
However, Oracle products such as the PeopleSoft ERP suite fare well in Amplicate ratings, suggesting the individual can be separated from the institution.
The site remains in beta with a variety of improvements and tweaks under way, said CEO Juan Alvarez. But the small, self-funded company is already selling reports based on its data-collection efforts.
"Most of these tools have some level of accuracy," said analyst Ray Wang, CEO of Constellation Research. "However it depends on what percent of the population is really on social media."
While Amplicate is clearly reaching many end users, "it's definitely not the entire spectrum," Alvarez concedes.
But that's exactly the point, he argues. It's a question of influence.
"These are the people who have a voice and talk about companies on social networks, so it's very important for companies to follow them and engage with them."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's email address is Chris_Kanaracus@idg.com