Kopp noted that many organizational analysts, especially those in regulatory compliance, had difficulty using the traditional Cognos interface, and so they exported data from Cognos into spreadsheets. This plug-in formats the data in a spreadsheet-like interface, allowing analysts to do simple calculations directly on the BI software. The spreadsheet is automatically updated when the source data is changed.
The company will also launch a new service offering, called Analytics Answers, that provides data analysis services for small and medium-size businesses. The service can execute social media sentiment analysis, compliance reporting, and other common analyses.
"You don't need data scientists. It is a fully customizable solution directed at the line of business," Kopp said. "If IT cannot keep up with demand, and if there is specific [analysis] that the customer needs, IBM can offer you a full solution in the cloud."
IBM also introduced new integrated packages for marketing, finance, and health care.
Overall, Gartner Research is predicting that big-data-style analysis will increase to be a $55 billion market by 2016, up from $27 billion this year. A survey that IBM helped conduct showed that 63 percent of business and IT executives feel that big data can give their operations a competitive advantage.
All these products will be available by the end of the year, Kopp said.