The new release "plays to the strengths that Vertica already has in terms of scalability, parallelism and rapid provisioning," said James Kobielus, an IT industry analyst focusing on data warehousing for Forrester Research. Forrester has predicted that by the end of this year, "pretty much every data warehouse vendor will have native support for the MapReduce APIs (application programming interfaces) within their core products," he said, noting that Teradata's Aster Data and EMC's Greenplum units both offer MapReduce support.
"Everyone is going down these lines fairly quickly," he said. Because MapReduce is an open framework, an organization could, in theory, build a MapReduce model for one data warehouse and have it run on another data warehouse from a different vendor.
The Vertica platform was the flagship product of Billerica, Massachusetts' Vertica, which was started in 2005. HP acquired Vertica earlier this year in an effort to expand its analytics portfolio.
The software is available either as a download or packaged in an appliance. Pricing will be based on the amount of data analyzed.