EMC's move comes as a growing number of companies seek new tools to help manage and mine the massive and growing amounts of data collected daily from social media sites and in the form of weblogs, clickstream data and other kinds of unstructured data.
The market for such tools is expected to explode over the next few years. The trend is driving companies such as IBM, Teradata, Oracle and others to rush to market with different technologies aimed at big data needs.
EMC is a relatively new player in big data, first announcing plans for the market last July after acquiring Greenplum. The company also formed a new Data Computing Products division led former Greenplum CEO Bill Cook.
In the months since the acquisition, EMC has more than doubled the number of people in the group and is investing heavily in its growth Adrian said.
"They have grown the division from 150 people to over 400," Adrian said. "EMC has been ramping up [Greenplum] marketing and selling activity very heavily and are getting some really solid early traction in a market where it hasn't been a player."
Jaikumar Vijayan covers data security and privacy issues, financial services security and e-voting for Computerworld. Follow Jaikumar on Twitter at @jaivijayan, or subscribe to Jaikumar's RSS feed. His email address is email@example.com.
Read more about BI and analytics in Computerworld's BI and Analytics Topic Center.