Commentary: EMC Shows the Power of Big Data Analytics
This new age executive uses tools tied to stronger data synchronization. These assure both the accuracy and currency of the data being analyzed. They offer mobile clients that can display the results on tablets and smartphones. They utilize cloud services that can address both the cost and security requirements placed on the enterprise.
Hadoop has emerged as the premier data analytics platform, and vendors are racing each other to provide the best tools for using Hadoop. However, these optimizations can fall short, with vendors spending more time developing collateral than optimizing the entire solution or unintentionally creating bottlenecks when using a partner.
Choose your data analytics solution wisely
In the end, which became clear when I heard from the CIO of President Obama's reelection analytics effort, the big data part of this isn't important. Providing the answers your executives need is what's important.
This may sound simple, but it requires a vendor that can meet the following criteria:
- Has a great deal of experience with your company and industry.
- Has a willingness to take on the entire solution.
- Has a proven track record in meeting your expectations.
- Has experience with public and private cloud resources.
- Has the capacity to handle traditional data repositories and real-time data streaming.
In short, this isn't a do-it-yourself kind of problem. You need someone with experience, history, reliability and a reputation you can trust.
Only a handful of vendors will meet those criteria. Pick wisely.
Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.
Read more about big data in CIO's Big Data Drilldown.