BloomReach's Organic Search combines web-wide intelligence and site-level content knowledge with machine learning and natural language processing to predict demand and dynamically adapt pages to match consumer behavior and intent. This helps companies capture up to 60 percent of net-new users. BloomReach also takes a data-driven approach to m-commerce, more accurately matching consumers with content and products. This increases revenue-per-site-visit by up to 40 percent, and drives sales across all shopping channels.
Customers include Guess, Deb Shops, and Neiman Marcus
Competitive Landscape: Big Data marketing platforms are popping up faster than weeds after the first spring rains. While behemoths like Google, Amazon, and IBM have similar technologies, they keep them in-house. Others providing similar services include Kontera, DataSong, and Persado.
What they do: Provide Hadoop-as-a-Service (HaaS)
Headquarters: Palo Alto, Calif.
CEO: Raymie Stata, who was previously CTO of Yahoo.
Founded: March 2012
Funding: Altiscale is backed by $12 million in Series A funding from General Catalyst and Sequoia Capital, along with investments from individual backers.
Why they're on this list: The market for Hadoop-as-a-Service is rapidly evolving. Hadoop is quickly becoming a key underlying technology for Big Data, but the problem is that Hadoop is both relatively new and rather complicated, making it difficult for organizations to find the talent to deploy and manage Hadoop-based applications.
Altiscale's service is intended to abstract the complexity of Hadoop. Altiscale's engineers set up, run, and manage Hadoop environments for their customers, allowing customers to focus on their data and applications. When customers' needs change, services are scaled to fit one of the core advantages of a cloud-based service.
Customers include MarketShare and Internet Archive.
Competitive Landscape: Amazon Web Services (AWS) is the 800-pound gorilla, but Altiscale will also compete with Cloudera and Hortonworks.
What they do: Pursway uses big data analytics and proprietary algorithms to help companies identify the customers who are most likely to influence how people in their social networks shop.
Headquarters: Herzliya, Israel; U.S. HQ: Waltham, Mass.
CEO: Dave Ellenberger, who previously served as CEO of 170 Systems.
Funding: $17 million from Battery Ventures and Globespan Capital Partners.
Why they're on this list: In an era of social-savvy, data-driven marketing initiatives, marketers are increasingly looking for ways to unlock the power of relationship-based marketing. Most consumer behavior is influenced by the opinions of people we know and trust family, friends, and colleagues. While marketers have known this for quite a while, they have trouble acting on it.
Pursway's software is intended to improve customer acquisition, cross-selling opportunities, and retention. By imprinting a social graph onto existing customer and prospect data, identifying actual relationships between buyers, and identifying target customers who have a demonstrated influence over others' purchasing decisions, Pursway argues that it can help consumer-facing organizations close the gap between how businesses market and how people actually buy.
Customers include Sony, Orange, and Comcast.
Competitive Landscape: Competitors include Angoss, IBM, and SAS.