White Papers by Topic: Applications

Resources available: 394

Making Headlines with USA Today API

USA Today uses it's Mashery-powered API to speed app development and drive new partnerships, resulting in the #1 news apps on devices from the iPad to the Kindle Fire.

Gartner Magic Quadrant for Application Services Governance

See why over 200 of the world's most iconic brands - including Coca-Cola Enterprises, USA TODAY, Best Buy, and Cisco Systems - rely on Mashery.

How to get people to love (and make money from) your API's (API's as Products)Cash In On Today's Exploding Mobile Market

Have an API. Now what? This Success Guide explains why companies need to turn their APIs into products to effectively reach, manage, and enable apps and channels created by these three classes of developers.

How to Engage Developers in Your API Program

Whether your API program is external, internal or partner-driven, developers are becoming an essential part of a successful API program.

Gartner Report: Adopt These Six Traits of Highly Effective Web API Programs for Business Advantage

Enterprises are in the early days of leveraging Web APIs to create business advantage. We identify the best practices development managers employ to drive their organizations to Web API leadership.

7 Reasons Leading Companies Manage their APIs in the Cloud

Learn how and why leading companies such as Expedia, Best Buy and the NY Times, are managing their APIs in the Cloud.

APIs Enable Nutritional Powerhouse

Learn how a young and vibrant startup, FoodEssentials has been able to perform on par with big-name enterprises in the health space via a solid API platform, marketing its API as a product, and effective developer engagement.

APIs Drive Opportunity Explosion

Learn how leading UK retailer, Argos, increased sales by via mobile apps by 125% by leveraging a robust API management platform.

Delight & Engage Customers with Mobile APIs

Read this success story and learn how a robust API an d secure API Management powered Keep's iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store.

Path Selection Infographic

Path Selection Infographic

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