Benioff also announced a partnership at Dreamforce with Hewlett-Packard, under which Salesforce.com customers will be offered privately hosted instances of Salesforce.com software based on HP's Converged Infrastructure software.
The HP deal could be seen as a snub to Oracle, given that Salesforce.com said it would be using Oracle's own Exadata and Exalogic machines, as well as the high-profile legal battles between Oracle and HP.
So, was the June announcement just for show, with Oracle getting the rub from close alignment with the industry biggest pure SaaS (software as a service) vendor, and Salesforce.com getting a good deal on Oracle licenses?
An Oracle spokeswoman confirmed that Ellison didn't go to Dreamforce but declined to comment on his motivations as to why.
Infor emerges: For most of its existence, Infor has served as the ERP (enterprise resource planning) software's sleeping giant, despite being the largest ERP vendor after SAP and Oracle.
But under the leadership of CEO Charles Phillips, a former co-president of Oracle who came aboard in 2010, Infor has been steadily raising its profile through a series of new products, acquisitions and a focus on modern user experiences.
Infor launched its new user interface, SoHo, earlier this year. It was created with the help Hook & Loop, an internal design agency Phillips created.
Overall, Phillips' gambits seem to be paying off. The company added more than 3,000 customers during the past 12 months, according to spokesman Dan Barnhardt. It's also enjoying strong adoption of its ION integration framework, with the total number of customers using it nearly doubling to more than 1,700 this year, Barnhardt said.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com