Below that are links to the task pages, which show information about local events and neighborhoods. Bing will generate task pages specific to each city, according to Nadella, so a search for Atlanta will include a task page for checking flight times, because Atlanta is a major airline hub.
Microsoft is creating more entity cards for brands and large stores, which will display things such as customer service phone numbers. It is also making one for each of the top U.S. universities, to show data about tuition fees and admissions.
The entity cards rely on some human editing at Microsoft, which will affect how far and how quickly it can scale them.
Microsoft is also developing a tool that pulls in data from a person's Facebook account, allowing them to view their friends as a page of images within Bing, with status updates and information about upcoming birthdays and the like. There's a similar tool in the works for tracking Twitter users.
The update to Bing Maps service was probably the most significant development, however. Microsoft has loaded a whopping 300 terabytes of images and other data into the maps application in just the past few months, according to Blaise Aguera y Arcas, a Microsoft partner architect.
Those who download Silverlight can zoom in from a satellite view to a city-level view and finally to Streetside in a way that looks much smoother than in the previous Bing Maps. It uses Microsoft's Photosynth software, which stitches photographs together to create a fairly realistic 3D landscape.
Streetside covers the largest 100 or so cities in the U.S. today, so Microsoft has some work to do catching up with Google Street View, which is already available for many of the largest cities worldwide.
Microsoft says it has 83.3 million unique users for Bing, up 16 percent from when it launched five months ago. The fastest-growing demographic for Microsoft is younger people, aged 18-34, who tend to do the most searching.
"We have definitely been able to get connected with a new kind of user that traditionally was not using us," Nadella said.
He was asked to comment on reports that Microsoft has been trying to reach a deal that involves paying for exclusive content from News Corp., as a way of competing with Google.
He wouldn't rule that out as a possibility, but said Microsoft is more focused on the quality of its search results. "I'm not going to speculate on any speculation," Nadella said.