Google has been working hard to push its way into the enterprise with Google Apps and Docs. Ever since Google launched its social network last June, industry analysts have expected the company to modify Google+ for enterprise use, making it a collaboration and communication tool for corporate users.
Page's comments Thursday fit right into those expectations.
"It could be that he's talking about baking Google apps into Google+ and pitching Google+ for the enterprise as a social network collaboration tool," said Dan Olds, an analyst with The Gabriel Consulting Group. "It's hard to say exactly what they might be planning, but whatever it is, they need to get it out and in the market in order to increase or at least preserve whatever momentum they have now."
What Google is aiming for is simple - more user engagement and more time spent using Google services. With Facebook grabbing more of users' online time, Google needs to find a way to entice users... and by making all of their products more social and more tied together, they might be able to do that.
"Larry Page just made more explicit a strategic goal that Google has been pursuing for a long time -- to increase their level of engagement with their users," said Hadley Reynolds, an analyst with IDC. "Raising the quality of the experience may make people spend more time on Google, creating more data, making personalized search more enticing, generating better ad match results, and creating a virtuous cycle for Google's business. Whether Google can actually achieve this is a huge if, however."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed. Her e-mail address is email@example.com. Read more about Web 2.0 and Web apps in Computerworld's Web 2.0 and Web Apps Topic Center.