Someone in charge of a company's accounts payable business process might need them, but a salesperson who wants to check on an expense report payment won't, Teter said. "They just want to easily do what they need to do within the app and then get out of it."
Simplified UI "was driven by a combination of customers voicing a need in a changing market (simple is the new cool) and Oracle's competitors offering a simpler UX," Teter said. "Younger workers in particular, as they enter the workforce, will not work with applications with a complicated UX. It's a matter of rapidly-changing expectations and Oracle's struggle to keep up."
Over time, the bulk of Oracle's applications will likely gain a more consumer-like feel, even for the power user.
Speaking at a conference in January, Oracle CEO Larry Ellison said the company's new user interfaces are "modeled after Facebook."
Oracle wants to keep pace in this area with the likes of cloud HCM (human capital management) software vendor Workday, which recently unveiled a revamped user interface based on HTML5, which allows for cross-platform deployments.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com