But this week, Salesforce.com announced it would purchase Marketo competitor ExactTarget for $2.5 billion, a move that surprised some observers since it was long rumored Marketo itself would get snapped up by Salesforce.com.
Fernandez declined to relate the details of any talks his company had with Salesforce.com. Marketo, which recently underwent a successful IPO, may be better off on its own, according to Fernandez. "We've been very clear with the market that we think the world is moving toward best-of-breed independent leaders," he said.
He expressed no concern that Salesforce.com would make it more difficult for companies like Marketo to do business, saying the vendor has made it "really clear" it will keep its systems open to third parties.
That said, "we have never been that good of friends," Fernandez said. "The number of leads that have come to us from Salesforce.com in our history is minimal."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com.