Google CEO Larry Page published a long public letter on Thursday that gives an update on the company's strategy and highlights some of the conflicts he faces after a year at the head of the company.
The letter talks about some of Google's successes, but also points to challenges it faces as it tries to maintain its momentum as a large public company. Page took over as CEO a year ago from Eric Schmidt, who is now executive chairman.
Page describes ways the company can improve search if it knows more personal details about the person searching, but he also acknowledges the privacy implications involved with delivering such a service.
"Imagine how much better search would be if we added... you," he wrote. As an example, Page said he has a friend with the common name Ben Smith. Since Page and Smith are connected on Google+, when Page searches for Smith, the Smith he knows appears first.
Page barely addressed the implications of that change, despite the uproar it caused among some users and governments around the world. Attorneys general from 36 U.S. states sent a letter to Google after the change was issued, expressing their concern.
"The recent changes we made to our privacy policies generated a lot of interest. But they will enable us to create a much better, more intuitive experience across Google -- our key focus for the year," he wrote.
Page's letter also points to challenges Google faces as a large company, one that critics have said no longer moves as quickly as it once did. "Google is a large company now, but we will achieve more, and do it faster, if we approach life with the passion and soul of a start-up," he wrote. Later he wrote that "most large companies are not well-loved" and "[w]e have always wanted Google to be a company that is deserving of great love."
Page didn't say exactly how the company would retain the "passion and soul of a start-up" at its size, but he noted that he has closed or combined more than 30 products in the past year and said he would "focus on the big bets." However, his letter, which offers updates on only a subset of Google products yet stretches to seven pages in a Word document, doesn't necessarily reflect a streamlined company.