Kennedy: Let's walk through an audit of what it takes you to have a board call. I don't know about you, but we may all dial in, and the first thing is that everybody comes in differently because the end points have to come onto the call. That process alone can take sometimes five or 10 minutes -- as opposed to simply dragging a set of people from a directory into a spotlight, which takes seconds. Right off the bat we've got, call it, single-digit seconds versus double-digit seconds. Then you do a roll call in today's world, because you don't know who's actually on. Then, let's say you want to ask the two lawyers to exit so you can have a private company conversation. Then you hear a beep-beep after you've asked, they go away, then you want them to rejoin, and you call them up again. Hopefully, they get it. If they don't get it, you leave a message on their Blackberries, and when they come back in, it's beep-beep-beep, and you do a roll call. Versus swipe, bring them in, swipe, put them into a separate area, and swipe, bring them back. Literally we've done an audit and the improvements could be as much, in some cases, as 20 times faster.
IDGE: What would you say are the two or three key messages you want people to take away about Avaya from this launch?
Kennedy: Number one, innovation is important to us, and we have taken great strides in building a track record on execution for innovation. Secondly, we have aligned ourselves to new markets that are growing, video being one. Third is that we've taken a differentiated approach versus our competition: Low bandwidth versus high bandwidth; a user experience that is phenomenal; and an integrative approach versus products today that are standalone and don't have that user experience.
IDGE: We've seen customers embrace very high-end telepresence videoconferencing systems for some very specific uses. But what is going to make video become part of our daily lives? We haven't crossed that threshold.
Kennedy: I think there are two items. I've been in communications all my career. In my early days with modem technology -- now I'm really dating myself -- and in my early days at Cisco where we would come up with smaller and smaller routers, a very interesting calculus would emerge. Every time you dropped the price in half of a functionality, you'd have anywhere from a three- to six-fold increase of either the numbers of people who bought it or the size of the market. The mere fact that we're bringing a high-def video capability at one third [the cost of] what people are purchasing today, I believe that's going to expand the market. The second is that if you have a user experience that's fun, more integrative -- you know, Facebook, LinkedIn, Twitter, as well as Active Directory -- all of a sudden you're going to become more dependent on it. So I think it's really two things: the price point's a crucial thing. But then the second is that user experience is really the art of the sale.
IDGE: Let's talk about the tablet, the desktop videoconferencing device you just announced. What's your expectation on the market for that? How many customers do you think will use that versus, say, their desktop PCs or the versions of the software that you come out with for mobile devices?