Rather than get tangled up in yet another email quarrel with Microsoft or any of its other competitors, IBM has set its sights on leveraging a trend that has latched on in the enterprise, and that Lepofsky believes will only grow from here.
"The way a person working at a company now engages with their customer is totally different," he says. "The way they share a presentation, the way they get feedback on a product, the way they announce something that's coming up, it's much more about the community now than it is about speaking to individual people. And that is going to increase."
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