Many businesses and organizations use Facebook for marketing purposes, but the social network isn't optimized for them, Old said. Monday's announcement could give Google+ an advantage in the lucrative enterprise market.
"With Facebook, companies are using mechanisms that are really designed and geared to individuals," he added. "While they're making it work, they'd probably be better served with tools that are designed with companies in mind. Google+ can get the jump on Facebook if they can put together a set of tools that make social networking easier and more effective for businesses."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed. Her e-mail address is email@example.com. Read more about Web 2.0 and Web apps in Computerworld's Web 2.0 and Web Apps Topic Center.