Your move, Apple: Google announced that it is changing Chrome's support of HTML5's video tag to be, in Google's view, more friendly towards open development. The H.264 codec is being removed in favor of the Theora and VP8 video codecs, as well as any higher-quality open source codecs. The resources that were used on H.264 will instead be used in supporting these open source technologies.
The changes won't be immediate, as Google wanted to give developers and Webmasters a head's-up before it removes H.264 support from its browser.
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We don't yet know if this means that you'll be able to install H.264 codec support via a Chrome plug-in.
Apple CEO Steve Jobs often touted HTML5 -- and especially H.264 -- as being the future of video on the Web. Apple decided to forgo Adobe Flash support in favor of H.264 for its mobile devices, a move that many to this day is still debated. With Google dropping support for H.264, it's hard to say how many websites will keep the H.264 codec just to appease iPhone and iPad users.