The quick moves by Google+ and Facebook to better each other will likely spill over to other social sites, such as Twitter and Quora, said Brad Shimmin, an analyst with CurrentAnalysis. "I do think that the innovation and maturation of Facebook and Google+ will encourage other consumer-oriented players to keep up in terms of providing a safe, productive and enjoyable user experience," he said.
Going forward, Olds expects both sites to build in more tie-ins with localized content, as well as local deals, much like users get with sites like Groupon. He also expects both Google+ and Facebook will continue to beef up their mobile platforms.
"From a user perspective, this kind of competition is exactly what the social networking world needs," he said. "Social network users will see a lot of new features coming their way soon."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed. Her email address is email@example.com.
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