First Look: Apple TV 3.0
It seems to be a pleasant improvement that addresses some lingering interface issues
Perhaps Apple is content with Apple TV never being anything more than a front-end for the iTunes store. Or perhaps Apple is well aware of its device's limitations and is hard at work on a new version with upgraded hardware and improved support for the rest of the stuff that's out there on the Net.
Steve Jobs said, "The reason I call [Apple TV] a hobby is, a lot of people have tried and failed to make it a business. And it's a hard problem. So we're trying. I think if we work on it and improve things over the next year, 18 months, we can crack that."
That was 29 months ago. Apple still hasn't cracked it. Apple TV 3.0 is a nice, mild update to an outdated piece of hardware that's still not nearly as capable as it should be. The real question is, what's next for Apple's hobby? If Steve Jobs knows the answer, he's not talking.