February 14, 2005

Demo@15 show introduces on-demand applications

Startups vie for venture capital at annual event

At the Demo@15 show this week in Scottsdale, Ariz., more than 70 startups will unveil new technologies, several of which tap the current interest for on-demand and software-as-a-service products.

“Without a doubt [software as a service] has been poised to explode for a while,” said Josh Greenbaum, principal analyst at Enterprise Applications Consulting. “Salesforce.com has given it a good name; Siebel Systems, and their name, has added a further endorsement.”

Demandware will introduce Demandware eCommerce, a hosted application for retailers who want to establish an e-commerce presence on the Web. Built on a reference application, the on-demand service will use an SOA (service-oriented architecture) to offer companies e-commerce components and best-practices business processes in an effort to help them create unique e-commerce sites.

Smart Online’s OneBiz Conductor will also use a Web services architecture as the backbone of its on-demand ERP service for SMBs. The product leverages its 25 business applications and can be integrated with third-party ERP solutions.

Also at the show, ImpactEngine will launch a multimedia software-as-a-service application. The service will allow users to create so-called “engines” -- multimedia content that can be reused on Web sites, online ads, presentations, and e-mails.

Nsite will demonstrate Nsite SmartForm, which allows nontechnical users to customize company forms on the Web to match their own unique requirements.

Ephraim Schwartz is an editor at large at InfoWorld. He also writes the Reality Check blog.

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