At best, F-commerce can showcase new or top products from your online store, or special and limited edition items offered by big brands. You can incorporate a small store-like Page (called a "shopping tab") or dynamic business landing pages, but these apps are not the full-featured product catalog you're going to need to manage on your own ecommerce website.
"I think social media is unbelievably valuable with a huge potential for getting information and advertising value in social media, but then you need to bring people back to the store to place the order," she said.
One thing Buzzeo said she expects to become more powerful is for businesses to integrate links from Facebook shopping to their website shopping cart. If a customer looks at a product on your Facebook shopping Page, the item would be added to their cart on the ecommerce website, when the customer is logged in.
The Facebook ecosystem is new and the platform is constantly changing. Peter Kim, chief strategy officer of SaaS-based social business solutions company, Dachis Group, said this is a lot like a business-leasing property.
"Your page is real estate on Facebook's page and you have to play by their rules. Some changes are rolled out with little notice," he said. "If you have a small business, it might be easy to get a page up and running but difficult to maintain over time-not only from a community management, but a technology perspective as well."
Don't choose one: integrate
Right now, experts don't see a big move towards replacing a business websites with Facebook Pages-even within the next five years. The big shift is in integrating the two.
Even Facebook agrees. According to the social networking giant, potentially, dynamic Facebook Pages could replace static websites for small businesse, but Facebook says most businesses use the social networking platform in conjunction with their own website for maximum reach and exposure.
Kim said that it's a good idea to use Facebook as part of an integrated presence but would recommend that business owners not use it as their only source of online business presence.
"You can have it to connect to people but first and foremost the relationship is built between the user and the Facebook platform, not your company," he said.
He also said that a business should have a website and use tools, like Facebook Connect, to take advantage of the connections, sharing and the social graph that's created, but you still have that focused relationship with customers on your own business website.
Based in Nova Scotia, Canada, Vangie Beal has been covering small business, electronic commerce and Internet technology for more than a decade. You can tweet with her online @AuroraGG.
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