Also helping the company enter this new market is its recent move to buy up its public shares and to go private, a transaction completed in September with the help of an investment group.
"We can do things faster and be more innovative in the services we offer now that we are private," Frye said. "As a public company, we would have to wait for enough market to be there before we could enter it. As a private company, we can anticipate where the market is going."
The cost of the BMC Marketplace service varies on the size of the implementation, based on the sales volume and a monthly fee that is worked out between BMC and the customer.