That's not to say that there isn't competition in the SAP Store. SAP has solutions in 26 different industries across multiple lines-of-business, such as human resources and finance. Microsoft and IBM have products that compete with SAP on the store. Liquid Analytics apps also compete with other apps. (For his part, Canaran says his company is being treated fairly.)
Whether or not the SAP Store can overcome these challenges remains to be seen. So far, though, the SAP Store is showing signs of success in its first year. The enterprise app store is changing the way enterprise software, especially mobile apps, is being discovered, evaluated, bought, deployed and used.
"In the past, sometimes you wanted a piece of software tomorrow, and it felt like we were not trying to sell it to you because it would take six months," Maloney says. "It can't be that way anymore."
Tom Kaneshige covers Apple and Consumerization of IT for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Tom at firstname.lastname@example.org
Read more about applications in CIO's Applications Drilldown.