At the top of your page, there is a field for searching Twitter. In and of itself, searching Twitter is not new or unique, but TweetRoost lets you save your searches and continuously monitor the search terms for new updates. This can be a great method of tracking feedback and comments related to your company, or specific products or services.
With TweetRoost, you can manage your Twitter accounts more efficiently by scheduling updates and messages. TweetRoost also includes some built-in metrics. You can review retweets and mentions in either table or graph form over different periods of time and monitor trends in followers of a given Twitter account over time.
Two things I like about TweetRoost are its ability to save tweets and its integration with Klout. Twitter is a dynamic medium; there is such a high volume of tweets that old ones disappear quickly. TweetRoost lets you maintain your own local database of tweets, mentions and direct messages in a searchable database for as long as you like.
Klout is a site that ranks the scope and reach of your social networks with a Klout score. It is a simple, yet effective tool for monitoring how your social networking efforts are working when it comes to establishing your brand and influencing followers. Your Klout score can be integrated into your TweetRoost analytics and reporting.
TweetRoost is platform-agnostic (because it is a Web-based service). It is free for individuals, but the free version is limited to a single user and a maximum of three Twitter accounts. For $14.95 per user per month, you can sign up for the TweetRoost Pro account, which lets you add unlimited users and up to 25 different Twitter accounts to manage. There is a 45-day evaluation period that provides free access to the features of a Pro account, but it is limited to three users and three Twitter accounts.
When it comes to simply managing your Twitter account and minimizing the noise on Twitter so you can focus on the tweets that are important -- or at least relevant -- TweetAdder comes out on top. It offers the best bang for the buck with one-time pricing rather than monthly or annual subscriptions, and it has a clean, simple interface.
However, for a more comprehensive application that provides a sophisticated toolbox for managing social media in general, I choose Sendible. Sendible is like a Swiss Army knife for social media marketing that makes communicating with followers or customers a more streamlined and efficient process, while also providing the reports and analytics to help you figure out what works and what doesn't.
My only complaint about Sendible is the price. If you want a less expensive platform for managing social networks, MarketMeSuite is a very capable tool as well, and the $34.99 deal gives you the ability to manage unlimited accounts for an entire year for less than the cost of managing only 15 accounts on the Sendible Solo plan for three months.