Twitter can be a powerful business tool, not to mention a valuable source of metrics data and feedback. If not managed properly, though, Twitter tweets can quickly become overwhelming -- sifting out the nonsense to get to the nuggets of useful information can become a full-time job. Thankfully, there are a variety of tools you can employ to help your business manage Twitter and cut through the noise.
This article takes a look at six of those tools and examines what they have to offer to help you efficiently manage your Twitter social network. We'll explore how effective the tools are for building a loyal Twitter following, the features available for sending or scheduling outbound tweets, and what capabilities exist to monitor Twitter traffic to build your brand and respond quickly to any negative comments.
Price: $5.99/month or $34.99/year
MarketMeSuite bills itself as the "Social Media Marketing Dashboard," and the title seems appropriate. The main window of MarketMeSuite looks a lot like TweetDeck, with various streams of incoming content filling different columns. But the left pane of MarketMeSuite is filled with options and tools to help you manage your company's social media presence.
MarketMeSuite lets you schedule tweets to go out on specified days and at specified times -- even years in advance. You can also target Twitter users based on language and location, so you can filter out Twitter followers who are unlikely to become your customers and build a following of pertinent users. MarketMeSuite reply campaigns let you track conversations on Twitter based on keywords so you can stay engaged on topics relevant to your business or tweet threads related to your business. (The application also works with Facebook.)
You can use Twitter more efficiently by setting up your company blog or other sources of information your customers and followers might be interested in to automatically tweet via RSS feeds. MarketMeSuite can be configured to send you an email when your brand or product is mentioned on Twitter, enabling you to stay engaged in the conversation and to respond quickly to any negative comments.
One of the driving forces of Twitter for most users is reciprocity. It is a sort of "you scratch my back, I'll scratch yours" mentality, where if you follow a Twitter account, there is some expectation that the user will follow your Twitter account in return. MarketMeSuite lacks some of the reports and analytics of a product like Sendible, but it does include tools that make it easier to unfollow unproductive Twitter accounts.