As anyone with small children knows, you simply can't focus if you're routinely being sidetracked, voluntarily or not. Deep thinking requires sustained concentration. (And "now where was I?" doesn't qualify as a deep thought.)
Look at it this way: If Facebook or Twitter existed a century ago, Albert Einstein's famous equation proving mass-energy equivalence might have looked like: E=...LOL, dude!
Clearly there no easy answers. Social media in the workplace is here to stay, and companies that block access to social networks and non-business Websites (nearly half do, according to the harmon.ie survey) run the risk of alienating employees and losing out on the many advantages created by the social revolution. Probably the best thing to do is focus on a worker's effectiveness, and not waste time and energy in a morale-debilitating clampdown.
Nerney is a freelance writer who pens the Tech Business Today blog at ITWorld www.ITworld.com. He can be reached at firstname.lastname@example.org.
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