The fact is, issues other than language choice tend to have a greater impact on productivity. On a multideveloper project, team dynamics and software development practices like continuous integration and proper revision control matter more. Communication structures of the team matter more (see Conway's Law). Even a moderate increase in individual developer productivity, which a language change might incur, would be unlikely to make a big impact. Team dynamics and overall project management are that important.
So if developer productivity isn't a good pitch for Ruby, what is? First of all, Ruby has gone mainstream: There are lots of crack developers who have come to prefer Ruby (personally, I like the core Ruby APIs a lot).
Secondly, Ruby has sort of become a first language of the cloud. If I were making the argument that a client should switch from Java to Ruby, I would point out that when cutting-edge PaaS (platform as a service) players offer Java, they couch it as "legacy support." And of course, the fact that Oracle now owns Java and is in itself a risk. Let's face it: Oracle is known for monetizing products at the expense of the greater partner ecosystem.
The dirty little secret of our industry is that while we focus on "rapid application development," we spend more time maintaining, debugging, monitoring, and enhancing existing applications. Most of this code is poorly organized and often poorly written. A big reason for that is a general shortage of good developers -- and good app dev management.
Rather than obsess over incremental gains from new languages, in most cases you should play to your developers' strongest suit, raise your project management game, and tune your team dynamics. Get those basics right and you'll really raise productivity.
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