Google's Joe Kraus told me a little bit more about how the profile links will work. Basically, as more people make profiles, there will be an algorithm (as usual, Google isn't sharing too many details about it) that decides which four are the most relevant. That relevance could be based on the completeness of the profile, geographic location, links, and more. Plus, if a user is logged into their Google account, their social connections in Google would also play a role.
In other words, the more information you provide in your profile, the more Google likes you. And if you're already one of the Google faithful, Uncle G will give you an extra special treat. Is it only me, or does anyone else out there find that just a bit creepy?
What Google's really doing is pulling the wings off all those gnat-sized people search engines like Spock, Spokeo, Pipl, Wink, ZoomInfo, Naymz, etc. If enough people create profiles, those little engines will plummet to earth.
Even sneakier: Some folks see this as a play to put Facebook out of business. That one seems more like a long shot to me. But feeding the world's biggest data glutton even more tasty morsels from your own personal stash should surely give one pause.
One thing Google Profiles won't do is erase your own stupidity from the Web. Remember that time you drank the entire pitcher of margaritas and ended up in a Tijuana jail dressed like Carmen Miranda? That's totally on you, bub. And I've got the pictures to prove it.
Will you fill out a Google Profile? Post your thoughts below or e-mail me: email@example.com.