June 18, 2007

Update: Semel gives up Yahoo CEO title to Yang

After six years as the company's top executive, Terry Semel is stepping down amidst recent criticism about Yahoo's slow growth in ad revenue

Semel expressed full confidence that Yang and Decker are the right people to carry Yahoo "through its multiyear transformation" while acknowledging that the past year has been a difficult one for Yahoo and that no one in Yahoo's management has been satisfied with the company's performance.

Decker and Yang both said during the webcast that they are confident Yahoo will meet its current revenue forecasts, issued in April, and attain long-term success.

The company's new search advertising platform, Panama, is yielding financial results above expectations and as such offsetting a slowdown in display advertising, they said.

"I believe Yahoo has all the assets it takes to win, and we're well positioned to do that," Yang said.

A major structural reorganization of the company launched in December under Semel's watch has had the expected results so far, Decker said. It's now easier to make major business decisions, she said, citing as examples the recent closure of Yahoo's underperforming U.S. online auction business and the streamlining of the photo business under the Flickr service and the forthcoming closure of Yahoo Photos.

Another reorganization result is the creation of a business unit for the team in charge of Yahoo's home page, which she said has given that team more independence and yielded a better product.

Likewise, the video efforts are being unified and given common objectives, leading to a better user experience and more effective advertising efforts, she said.

Decker, who was the company's CFO for seven years, said she and Yang are confident that Yahoo will be able to address the deceleration in the display advertising business with its acquisition of Right Media, announced in April.

While Yahoo has traditionally been strong in sales of premium display and graphical ads, Right Media will boost its ability to sell non-premium ad inventory via a real-time marketplace that brings together advertisers and publishers, she said.

This story was updated on June 18, 2007

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