July 15, 2009

Twitter vs. TechCrunch: Heads in the clouds... and elsewhere

When a hacker steals corporate information, is it ethical for a news site to post it? That's today's kerfuffle engulfing Twitter and TechCrunch. Cringe has a few thoughts

We publish confidential information almost every day on TechCrunch. This is stuff that is also "stolen," usually leaked by an employee or someone else close to the company, and the company is very much opposed to its publication. In the past we've received comments that this is unethical. ...But on our end, it's simply news.

If you disagree with that, OK. But then you also have to disagree with the entire history of the news industry. "News is what somebody somewhere wants to suppress; all the rest is advertising," is something Lord Northcliffe, a newspaper magnate, supposedly said. I agree wholeheartedly.

Alrighty then. Let's say I suddenly came into the possession of nude photos of Mr. Arrington. One would assume somebody would want to suppress those photos, if not Captain Crunch himself. Useful for frightening small children? Certainly. Newsworthy? Probably not, unless he's got his private portfolio data tattooed on his nether bits.

The real test here is not "Does somebody want to suppress this?" or "Do we have information no other news outlet has?" or "Will this get us a lot of attention and/or traffic?" The real test is, Does releasing this information serve the public good? If not, then the rest doesn't matter. Of course, that means exercising good judgement, something that appears to be in short supply over in Crunchville.

As I write this, TechCrunch has only published an arguably newsworthy document -- a pitch for a ridiculous TV show involving Twitter. That's a perfectly legit use of a leak, I think. Let's hope they stop there.

You can buy a badge, a gun, and a dozen donuts, but that doesn't make you a cop. You can publish a Web site and hire reporters and even get syndicated by the Washington Post, but that doesn't make you a journalist, let alone an expert on journalistic ethics.

There is a real story here, and it's about the wisdom of running your business inside a leaky cloud and whether Google needs to do a serious rethink about its password recovery tech.

Twitter has its head in the clouds. Arrington's is stuck in a somewhat more earthbound extremity. I'm pretty confident Twitter will do something to address this problem quickly, if it hasn't already. Arrington, though? Don't hold your breath.

Should confidential corporate info remain confidential? If not, who gets to decide? Post your thoughts below or e-mail me: cringe@infoworld.com.

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aaugh 15-Jul-09 9:49am
It brings up an advantage of using public clouds. It's a convenient scapegoat for security breaches -- it's the cloud provider's fault. It would be interesting to see a legal case to see how liability would be allocated. Also, the "ethical" constraints may be looser. If the information had been stolen from Twitter's own servers, would TechCrunch be as quick to publish it?
KevinH 15-Jul-09 10:13am
Hmmm. If Arrington's head is indeed stuck in a "somewhat more earthbound extremity" then it is he who should "hold his breath." *does drum roll, hits cymbol*
KevinH 15-Jul-09 10:14am
(...cymbal...) grrrrr
neils 15-Jul-09 10:46am
1 reply
Public good? Do you want to define that? Who, exactly, is this public that you want to benefit? The majority? A minority? You? Me? Or is this like porn (you can't define it but know it when you see it)? Let's get real... There is no such thing as "public good" and journalists are no more ethical than anyone else. Newspapers print what they believe their readers are (or sometimes should be) interested in. Bloggers do the same.
Robert X. Cringely 17-Jul-09 5:36am
you're right, you can't easily define "public good." that's why I say it's a judgement call. journalists aren't more or less ethical than other professions, but every publication (and blogger) defines a line it will or won't cross. the line at TC seems to be drawn with an Etch-A-Sketch, and seems to be based mostly on whether The Man is worried someone else will publish this info before they do. they aren't the only ones who do this, but that's not how most reputable publications operate.
peace out,
rxc
cynthiaholladay 15-Jul-09 11:47am
1 reply
If you stand for nothing, you'll fall for anything.
Robert X. Cringely 17-Jul-09 5:30am
I love that.
Rey_Carr 15-Jul-09 12:03pm
Hit the target. Might TechCrunch have contacted Twitter before going public; alerted them to the story, asked for comment reaction to include with story? What would Woodward & Bernstein have done with DeepThroat's revelations, had they gone to Nixon first before publishing the story? Can't be done; must maintain independence of the press and not taint story with spin by source.
xeniar 15-Jul-09 12:08pm
Greate cringe read! Much more fun than the original "news". Thanks!
cm1234567890 15-Jul-09 11:01pm

I had to admit I registered with Infoworld only to submit a comment, as this is really outrageous.

First: thanks for serving the public with this post. This is the kind of news I would expect from a sound person. I might not always agree with your comments, but I have not yet seen an instance where you hadn't applied your lithmus test of serving the public.

Second: Michael Arrington's comments justifying his acts are a disgrace to journalism (since when newspaper magnates define journalism ethics?). After his corrupted view admission I had to reclassify his writings from the "useful information" to the "tabloid news" category to avoid taken for granted some unresearched topic he might have published in the past. This is similar to when a CSI is shown to be corrupt: all previous cases are nullified as the evidence can't be trusted.

Now I wish I had a mental "search and reclassify" to find all bits of information I got from him....

rcprimak 16-Jul-09 2:53pm
The real story here is how easily the Google Password Recovery System was pwned. Hackers can get into accounts, steal documents and e-mails, hijack G-mail accounts to send out truckloads of spam, and the list goes on and on. Partly because of Google (and other Web Service Providers) switching over to Single Log In, so that one cracked password gets the hacker into everything the account owner has done anywhere at the Provider's site(s). Great security, Google!

And this is the Company which wants to own your next Operating System! HAH!! I think I'd better check my Yahoo Account now, and see who's pwning it today.

Wretched 20-Jul-09 6:05pm
Another example of someone profiting by receiving stolen property. And thats all it was about: profit. What a slut.
falsecut 24-Jul-09 7:50am
Cringe, since you posted about nude photos of Arrington, we now have nude photos taken of the ESPN reporter Erin Andrews. Any comments about that? And the NY Post publishing 'stills'? I thought ESPN had a good response to the Post, banning them from their station.
BigRonG 27-Jul-09 1:19pm

Frankly, nude photos wouldn't dent the daily Internet din. It would be the 'action' in the photos that would create interest. If they were 'artsy fartsy', what would be the point? If he was molesting a 15 year-old, it would be porn and probably the authorities would investigate. If he were performing some bizarre act, it would cause comment and questions. So the example wasn't all that great. Now if you came into possession of his bank records and published them (removing his SSN and bank numbers) - well, then you have a story and an ethical debate!

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