5. Compete effectively with consultants.
One of the biggest swings in the job market since the last downturn has been in employers' move to augment their staff with consultants and contractors, says Rosenberg. Companies have turned to consultants, who are often as experienced as full-time employees but generally cost less, to scale their staffing levels up or down as needed, in response to changing economic conditions.
"Employers want the immediate deliverable that a consultant can bring, with the lower overall costs and risks of a full-time employee," says Rosenberg.
Consequently, employers' openness to hiring consultants has changed their initial expectations of their new hires: Since consultants are brought onboard to have an immediate impact on a specific problem, and since employers see consultants and full-time employees as roughly equal, employers want full-time workers to have the same immediate impact on a company that a consultant has, says Rosenberg.
To compete with consultants in this economy, job seekers need to convince prospective employers that they'll quickly get up to speed and deliver results.
"You need to demonstrate throughout -- on your resume, your application, and in your communications with a targeted employer -- that you have delivered results on the problem the employer is facing," says Phil Wallner, president of Provident Link, an IT and executive recruiting firm. When your communications with prospective employers address their problems and describe how you've solved similar problems in the past, hiring managers will say, "I need to talk to this guy!" says Wallner.
6. Focus on revenue.
In a down market, the bottom line still requires sales "above the line" to keep the company alive and growing. Even if you're not in sales, you should highlight the work you've done that directly improved business development, pre- and post-sales support, upselling and cross-selling activities, vendor and partner negotiations, as well as business process efficiencies that led to greater client/customer satisfaction, according to executive recruiters. Doing so will show your focus on revenue growth and will help you differentiate yourself as a business builder.
7. Your resume is a marketing tool, not a bio.
Resume writing is tricky business. You have to provide just enough information to pique the recruiter's or hiring manager's interest in learning more about you. But if you offer too much, they can make a snap decision that lands your resume in the trash.
Complicating matters is the need for resumes to address three different audiences simultaneously: a junior recruiter or HR person screening for certain keywords, the senior recruiter looking for skills and experience, and the hiring manager, who is looking for team fit and specific relevant successes, says Marc Cenedella, founder, president and CEO of TheLadders.com.
Executive recruiters, resume writers, and career specialists recommend that job seekers spend at least three to four hours customizing each resume for each opportunity. Tailoring your resume to each opportunity is even more critical in a sluggish economy and competitive job market: Employers want specialists with specific, creative solutions, not generalists with vague ideas.