Turner also announced Microsoft was planning to locate its own chain of retail shops in spitting distance of Apple Stores -- and, when possible, right next door. That ought to make for an interesting photo op, when there's a line around the block for the next iPhone and the Microsoft store is as quiet as a church.
Microsoft competes with everyone, so it needs to worry about everyone (but mostly about Google). Apple really competes only with itself. Think about it another way: Microsoft is trying to make a comeback in public perception by picking on somebody it's already beating in its primary market by a ratio of almost 10 to 1.
So this battle is really more like Godzilla vs. Bambi [video]. But even if Microsoft manages to squash Apple into a deer-sized pancake, it will never win the battle for the hearts and minds of consumers. Because nobody loves the big scary lizard.
So who's winning, Bambi or Godzilla? Post your thoughts below or e-mail me: email@example.com.